Marketing Research Brief In Module Seven, you will submit your final marketing research brief. It should reflect appropriate marketing research terminology, strategies, and methodologies. It should use secondary research to develop, outline, and relay the strategy used to develop each section of the brief, and it should reflect the incorporation of feedback gained throughout the course.
Be sure to present the limitations of the research you have conducted along with the concluding findings supported by your research strategy (Critical Element III in the Prompt above). Information should be presented in a clear, easy-to-follow format that helps the reader understand what you are addressing. Be clear and concise in your responses—the focus here is on quality of response, not quantity. The final marketing research brief should be a complete, polished artifact containing all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This submission will be graded with the Final Project Rubric.
