Branding and Positioning
Case Study: Coke vs. Pepsi This case study discussion is about branding. Formulate a response responding to the specific questions below rather than those within in the case study. Review this case study: Coke vs. Pepsi: 100 Years of Contention
· Coke and Pepsi offer products that are close substitutes. How do the companies position their brands to differentiate their products? Be sure to use examples from the case study.
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· Each of the brands have used celebrity endorsers. Name a celebrity endorser for each brand and how they reflect a different position in the market.
· How are Coke and Pepsi positioning themselves to be the dominant choice of the younger generations such as Generation Z and Alpha?
