Imagine that you are the head of the public communications office in an organization that has yet to embrace social media. Develop a presentation for the board or executive leadership team to persuade them that social media is necessary for prudent and effective crisis management. Your goal is to gain your leaders’ confidence, a commitment of resources, and a long-term endorsement of your plans to include social media in the organization’s crisis response plan.
Describe at least three different social media tools, how each is being used or will be used to communicate during a crisis, and propose rules for how to get the organization’s message out efficiently, effectively, and succinctly using these tools.
Your presentation should be at least 15 slides in length. You may also use the slide notes function to explain slide contents as necessary. In addition, the presentation should have a title slide and a references slide.
If you require any assistance in creating your PowerPoint presentation, feel free to access the following tutorial created by the CSU Success Center: PowerPoint Basics
Unit 7
Crisis Communications Plan
Develop a crisis communications plan for your stakeholders, including a social media policy. The plan should include ideas you have offered in essays and assignments you have already submitted in this course, most specifically the outline submitted in Unit III. Walk through how you believe organizational leaders and their spokespeople should decide and act during a crisis. Your plan should include at least the following items (not necessarily in this order):
· an introduction and description of your crisis communications plan,
· purpose,
· scope,
· situations and assumptions,
· audience profiles,
· review of leadership hierarchy and approval processes,
· key communication strategies,
· delegation of responsibilities,
· evaluation of communication efforts, and
· guidelines addressing social media.
Research sources to support your ideas. Your plan should be a minimum of four-pages in APA format. You must include a minimum of two sources, at least one source from the CSU Online Library.
Unit 8
Instructions
Review the article below.
Frohlichstein, T. (2003). Follow me: Message maps lead the way to better media interviews . Public Relations Tactics, 10(5), 20–21. https://libraryresources.columbiasouthern.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=10395795&site=ehost-live&scope=site
Now develop your response for a crisis or risk situation in your organization or field. Identify the stakeholders who will receive the messages, potential stakeholder questions and concerns, key messages, and supporting facts. Explain the best course of action when previous communications have been misunderstood or when communications are interrupted. Within your homework assignment, integrate a message map matrix like the one that is mentioned in the Frohlichstein (2003) article.
Please begin your homework assignment with an introduction. The title page and reference page are not included in the minimum two-page (500 word) requirement. APA rules for formatting, quoting, paraphrasing, citing, and listing sources are to be followed. Your paper must contain at least two references.
